Berlin is an ideally attractive location for occasions of every kind: from major ceremonial events to insider get-togethers and trendy parties, the capital offers the best possible conditions for entertainment and corporate communications. The flair of the dynamic metropolis, which is in a state of constant flux, exercises a powerful attraction and draws creative spirits to Berlin from all over the world. The capital's many out-of-the-ordinary venues give events a character of their own, whatever the motif or the occasion. Creative inspiration, the constant pressure to innovate and to reinvent oneself, all this is to be found in Berlin together with an extensive range of attractive accommodation opportunities and a wide pool of qualified personnel.

The strengths of Berlin as a location for events are evident, so it is hardly surprising that the stock of Berlin's event industry should be on a clear upward trend. With more than 2000 companies, Berlin has a high concentration of firms engaged in the events industry. Companies from all regions of the country choose the capital as a location for their events, brand campaigns and presentations. On the international stage too, Berlin's importance as a venue for events has grown notably in recent years.