Berlin is currently the focal point for the European fashion industry, offering companies within the field of fashion excellent potential for growth and development. Approximately 800 designers and fashion labels are responsible for the new trends coming out of Berlin. A plethora of networks, showrooms and fashion trade fairs draw an international audience of industry professionals, buyers as well as celebrities from the modelling world. This flux will accelerate in 2007 and beyond as Berlin starts to host the Mercedes Fashion Week. The unique concentration of emerging and established fashion schools in Berlin provides the city with a steady growth of successors.
In comparison to other metropolitan areas the cost of living is low, which includes rental prices for commercial properties. This encourages business ventures by giving them more scope for creativity. As the industry has evolved, it is not surprising that a lot of the Berlin fashion labels sell a large portion of their collections to the international market. Belonging to this impressive list of names are Sai So, C.Neeon, Kaviar Gauche, Talkingmeanstrouble, Miroike und Penkov, just to mention a few.