If you can’t explain others quickly and clearly what your product/service is, who is your client, what makes you different from others offering your product/services and why your clients should buy your product/service, you will definitely benefit from working on your brand and the positioning of your product/service.
A good positioning is key in order to sell your products or services in an (often) overcrowded marketplace. In this workshop, we will develop your positioning statement that identifies, prioritizes, and then clarifies the unique value you offer to a specific target market.
Workshop objectives: Get clarity on your product and service, what makes you and your brand different Understand the components that define a positioning statement Develop your own positioning statement based on your actual idea Get feedback from other participants
The workshop will be very interactive. We will continuously switch between theory and praxis and work individually and in small groups.
Duration: 1 day, 8 hoursPartner: This workshop is offered in cooperation with the Germany Israel Cultural Foundation e.V.Trainer: Rosana Pfaffe
Dieser Workshop findet in englischer Sprache statt. In deutscher Sprache bieten wir das Thema als zweitägiges Eingangsmodul im Rahmen unseres ARTWert Sommer Campus am 04./05. Juli 2019 an. Bei Interesse schreibt uns bitte eine Mail an firstname.lastname@example.org