Branchennews & Marktentwicklung

New study "Entrepreneurial cultural promotion in Germany"

More and more companies are prepared to commit themselves to artistic creativity, not only financially, but also through material and services or voluntary commitment.

What are the motives, concepts and strategies for promoting corporate culture in Germany today? How are cultural and social transformation processes responded to? Which topics or cultural fields do private funding practices prefer?

The authors Klaus Siebenhaar and Achim Müller from the Institut für Kultur und Medienwirtschaft Berlin, together with the Kulturkreis der deutschen Wirtschaft, provide answers to these questions in their newly published study "Entrepreneurial Cultural Promotion in Germany".

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Kreativbereich: Branchennews & Marktentwicklung

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