Projekt Zukunft

Top Marks for Berlin’s Music Industry?

Top Marks for Berlin’s Music Industry?
Photo: ©TUI Cruises

When nowadays a song goes around the world, it is usually done via streaming services such as Spotify, Amazon Music or Apples iTunes and Youtube Music. According to a survey by the digital association BITKOM, one in two Internet users streams music nowadays. In the age group 14 to 29, even 63 percent of users choose millions of titles directly from the cloud and listen to them on their smartphone or any other terminal device – wherever and whenever they like, without physically buying or owning the title. It resembles a digital jukebox, where users pay a monthly fee (also in form of cryptocurrency) and in return can listen to their favourite music. This digital music model pays off as the share that streaming services have on the music market, currently amounts to nearly 50 percent.

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