How do I communicate content in such a way that it really arrives? That they are not only accepted but also enthusiastically received? The gamification megatrend provides solutions for precisely this. Philipp Reinartz presents game elements that become the ultimate motivational boost in a non-game context, and shows you how gamification can be used in everyday professional life. With the help of the gamification toolkit developed by his agency Pfeffermind, he teaches the innovation method game thinking and accompanies you on your first own gamification project.
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