How do I communicate content so that it really arrives? That it´s not only accepted, but enthusiastically received? The mega trend Gamification delivers exactly that. Philipp Reinartz introduces game elements that become the ultimate motivational boost in a non-game context, and shows you how gamification can be used in everyday professional life. Using the Gamification Toolkit developed by his Pfeffermind agency, he teaches the innovation method Game Thinking and accompanies you in your first own gamification project.