Around 1,500 trade visitors from the creative industries, including decision-makers, creative professionals, founders and pioneers, will meet in Berlin on 6 and 7 November to exchange views on the future of music and new technologies at MOST WANTED: MUSIC. Participants will experience around 80 keynotes, interviews and panel discussions as well as practice-oriented workshops and matchmaking events with 150 international and national speakers and an extensive performance program. In 2019 MW:M will take place for the sixth time - for the second year in a row in Berlin's creative hotspot Alte Münze Berlin.
Berlin’s rebel spirit shapes everything at MOST WANTED: MUSIC - experimental, thoughtful, kinder, and more inclusive, with a need to shake the status quo. So, MW:M19 addresses the conflict at the heart of today’s industry: now that the music business money machine is firmly switched back on, many creatives are still unsure how to access the cash - or if money alone is enough to satisfy them. MW:M19 grapples with the issues that modern creative professionals face: the true value of music, the race for new music experiences in different parts of the globe, and figuring out how music fits in with life - and vice-versa.
Worldwide leaders, experts, and visionaries are coming to Berlin to discuss, network and raise awareness, including: the visionary Holley M. Kholi-Murchison, linking you with your life ambition; Scott Cohen, Chief Innovation Officer of Recorded Music at Warner Music Group; and Burkhard Leimbrock, European Commercial Director of Twitch, the world's leading live streaming platform for gamers. Together with many other experts in tech and music, they will be discussing MW:M19’s key focus areas: the value of music in 2019: music’s financial and sociocultural worth, music experiences: new technologies and live music experiences, new music markets: from Africa to India, from streaming to AI-written music, social impact: how does music fit in a sustainable, aware, equal society?
We hope you will join them at MOST WANTED: MUSIC - the modern, better, weirder music convention for people who know that Berlin does it differently!
MOST WANTED: MUSIC is being carried out on behalf of the Senate Department for Economics, Energy and Enterprises as part of the Berlin state initiative "Projekt Zukunft" and funded by the European Regional Development Fund (ERDF).