You will be familiarized with all essential methods of digital marketing. You will understand what digital business means and what it means to have a strategy. You will learn what brand communication and branding means in the digital media. You will get to know your customers and design their journey through the different touchpoints. You will learn what a content marketing strategy is and how to develop one. You will learn what you have to do to advertise on Google and be found. We make you fit for online and mobile marketing. We provide you with the most important tools for communication in and with the social media. You will get to know and apply the finesse of newsletter marketing and become familiar with the possibilities of affiliate marketing. With this seminar you will dive completely into the world of digital marketing and get to know and apply the most important methods.