The wildest dreams of the digital world are coming true, at least when it comes to the matter of digitalization: a compelling but also urgent path to staying competitive. For corporations, agencies and consultancies, for employees, freelancers and HR departments, this means adapting their teams, structure, processes, technology, products and services to meet new challenges. In our quest to make the most efficient and sustainable use of all the advantages of this fast paced era, we are starting to become quite desperate. Amid all the perceived complexity, beyond all the buzzwords and myriad new tools and processes, we can’t lose focus. Because it’s easier than we think!
Through selection and combination of the right tools and approaches, we now have the opportunity to realize digital innovation in a faster, more cost-efficient and more successful way, with the help of the UXI model. We will give insights into the most important approaches and tools we use, along with select examples to illustrate how UXI works and why most digital product development projects still waste too many valuable resources.