BRAND MARKETING MANAGER B2C (M/F/X)
We are looking for a Brand Marketing Manager B2C (m/f/x) to define, plan and execute the retail marketing strategy and implement the global and local communication plan to best support our retail business. Your duties include scheduling and overseeing all retail marketing initiatives (on- & offline) and develop new tools and services to elevate the customer experience at the MYKITA Shops. You will also coordinate all marketing and communication needs in the context of shop openings to promote MYKITA at new locations and make them a success story.
Rooted in Brand Marketing (Global Brand Division), our ideal candidate understands our brand, company and retail marketing objectives and suggests ideas to achieve them through adequate measures. For this position you are a marketing expert with comprehensive retail experience and excellent organisation skills.
TASKS & RESPONSIBILITIES
⁄ Develop and execute MYKITA’s retail marketing strategy in close cooperation with the retail division and Head of Brand Marketing
/ Adapt and follow-through the global communication schedule for our B2C sales channels considering all on- & offline measures and tools.
/ Develop and implement creative and innovative retail campaigns in a 360° manner within budget
/ Create tools and initiatives to promote the brand and products locally
/ Initiate measures to generate new leads and traffic to the stores and drive sales
/ Evaluate the MYKITA retail experience to identify action items and suggest for optimization and state-of the art solutions
/ Follow-through retail marketing projects including shop openings and pop-ups
/ Redesign processes for efficient workflows and establish tools with the premise to scale retail marketing for a global expansion
/ Monitor, evaluate and report on retail marketing effectiveness
/ Stay up-to-date with retail marketing trends and developments
/ Lead responsibility for one team assistant
REQUIRED PROFILE & QUALIFICATIONS
⁄ Proven work experience of minimum 3 years as retail marketing manager or within comparable position
/ Understanding of retail processes, preferably with customer service experience
/ Excellent communication and presentation skills
/ Proficiency in MS Office
/ Strong organizational and team management skills
/ Degree in marketing, business or relevant field
/ Fluent proficiency in spoken and written German and English language
/ Occasional travelling will be involved in this role
OUR OFFER
⁄ International working atmosphere in a steadily growing company
⁄ Headquarter in the heart of Berlin-Kreuzberg
⁄ Friendly and open-minded team communication
⁄ Flexible working hours
⁄ Lunch, cereal breakfast and fresh fruits for free once a week
⁄ Sports activities and an inhouse MYKITA Gym
ABOUT MYKITA
MYKITA is a modern manufactory that combines precision craftsmanship with new technologies. A constant search for innovation, the visionary use of materials and a wealth of experience in eyewear design are the defining elements behind MYKITA’s collections. A key factor in the company’s success is its holistic business philosophy, which brings together expertise from all disciplines under a single roof, the MYKITA HAUS. It thrives on the power of a self-contained network that enables interdisciplinary research and the transfer of technologies. This all-encompassing mentality is also reflected in the MYKITA Shops; the unique retail concept unites the firm’s own design principles with optical precision made in Germany. MYKITA’s eyewear collections are available at the firm’s own shops in Berlin, Cartagena, Copenhagen, Los Angeles, Monterrey, New York, Paris, Tokyo, Vienna, Washington, Zermatt and Zurich as well as at selected opticians and fashion outlets in over 80 countries.
MYKITA currently operates 15 retail stores globally (O&O as well as Franchise) and is expecting more openings as part of an ambitious expansion plan. It is within the MYKITA Shops, where our vision “to craft the best product experience” ultimately unfolds and where brand, product and service offerings need to convince our discerning customers. Establishing local brand awareness, generating traffic and ultimately driving sales in competitive environments are key objectives of our retail marketing efforts.
Please direct application to:
Jana Hansen, MYKITA Holding GmbH, Ritterstraße 9, 10969 Berlin
[email protected], www.mykita.com
