2018 – present: Senior independent consultant for Strategic Planning ATL, BTL, Online, CSR and translation
Main activities: Working as a freelancer focusing on integrated online and offline communication strategies and campaigns, Advertising, Social Media, PR, Events, Promotions. Project and Account management, CSR and Sustainability, CSR and Sustainability. Translation, localization and cultural adaptation consultancy: German, English and Spanish into Brazilian Portuguese.
2016–2018 / Cresco Capital Group Marketing Manager
Main activities: Branding & Brand Development, Market-, Competitors-Research & Trend-Insights, internal organization; Managing Online and Offline Projects, Designing Communication Strategies and Media plans for Online-, Offline- and Social-Media Channels. Development of tracking models for Media-Performance analysis (Conversions Monitoring and Media Investment Compass). Events Conception and Production. Partnerships and Sponsorships manager and relations. Budgeting and business modeling. Brands: Neon Wood – Student Apartments and Tannhaus – Serviced Apartments.
2013–2016 / Sr. Freelance Consultant Head of Strategic Planning ATL, BTL, Online, CSR
Main activities: Working as a freelancer for several agencies and consultancies in Sao Paulo (Grey/LabStore, Repense Comunicacao, Atomo Comunicacao, Goldemberg Consultancy) focusing on integrated communication strategies: Events and Promotion, online und offline Advertising, Social Media, Mobile, PR, Bloggers and Influencers Relations, CSR and Sustainability; Analysis & Observation of the south American Markets and cultural adaptation from global campaigns. Main clients: Whirlpool, Honda, P&G (Downy, Old Spice, Pantene), Algar.
2011–2013 / Repense Comunicacao
Head of Strategic Planning ATL, BTL, Online, CSRMain activities: Head of Strategic Planning and Leader of the Planning Team. Mainly focusing in integrated Online and Offline communication and ATL, BTL and CSR/Sustainability, Events und Promotion, online and offline advertising, Social Media Content Strategies, Mobile apps, PR, Bloggers and Influencers Relations; Market-Analysis and Trends-Research; Main clients: Whirlpool, GSK (GlaxoSmithKline), MSD (Merck Sharp & Dohme), Renault Institute, Wings Institute (Red Bull), Itaú Bank, Votorantim Institute, Fundacao Dom Cabral Business School.
2010–2011 / Aktuell GroupAccount Director, Project-Manager and Online Planner
Main activities: Plan, conception, strategy design, implementation and project management of online platforms (Websites and Web Portals), Branded Content platforms (Social Media, Branded Blogs and Vlogs, Branded Apps), Online Display Advertising (Affiliate Networks, AdWords, Facebook), Digital PR (Advertorials and Influencers relations), Live Streaming Projects. Account Direction, Business Planning and New Business Development. Main clients: Diageo, Sony Ericsson, Nextel, Danone, Yoki, Athina Onassis International Horse Show.
2006–2010 / Edelman Group – Significa Comunicacao
- 2009–2010 Planning Manager, Cultural Sponsorship Consultant and Fundraiser
Main activities: Planning- and Account-Management, Branding and Brand Development, Implementation of communications strategies and Fundraising-, Sponsorship- & Partnership-consultancy for Brazilian NGOs and Cultural Foundations.Main clients: Petrobras Symphonic Orchestra, Banco da Providencia.
- 2006–2009 Intelligence and Project-Manager
Main activities: Designing and producing Events, Seminars, Workshops about Sponsorship, Sustainability, Corporate Social Responsibility, Fundraising. Development and implementation of studies and researches related to CSR and cultural and social investments. Account Management and New Business Development. Main clients: Nestlé, Petrobras, Votorantim, Natura, Caixa Economica Federal, Brazil’s Bank (Banco do Brasil).