Description

A NEXT GENERATION
FURNITURE TRADESHOW
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IN OCTOBER 2011, A NEXT GENERATION FURNITURE TRADESHOW WILL BE LAUNCHED FOR THE FIRST TIME IN BERLIN UNDER THE TITEL"QUBIQUE".
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A CURATED SELECTION OF HIGH-PROFILE DESIGNS AND FURNITURE WILL BE SHOWN IN THE FORMER TEMPELHOF AIRPORT.
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From 26 to 29 October 2011, the former Berlin-Tempelhof airport will become the new Mecca for all furniture professionals and design enthusiasts. For the first time, over four days, the tradeshow “Qubique” will present the best selection of inspiring furniture design. The portfolio will be limited to high-profile and authentic international brands. “We went about creating this event basically in the way a designer creates a new piece of furniture,” says Matthias Schmid, board member of offshow AG – the company producing Qubique. “What came out here was not just another furniture fair, not a neutral tradeshow, but a platform that combines trade and marketing with communication, inspirati- on and entertainment.”
The first two days of Qubique are for professionals only: dealers, architects, interior designers and media representatives will do business, network and collect new ideas. During the following two days the show will open its doors to the wider audience, too. Design lovers and enthusiasts, opinion leaders and creative newcomers will have the chance to experience and enjoy the brands and be inspired. In addition to furniture and design, art, music and fashion will leave their mark on the show. In that way correlations, trends and new developments are revealed. Craftsmanship, the art of producing premi- um furniture and design objects will be shown and the quality and sustainability of the products will be demonstrated. A supporting program featuring workshops, shows, music and an exciting catering concept will allow the visitors and exhibitors to feel completely immersed in the world of Qubique.
Qubique curates the portfolio of the exhibitors consciously. The focus lies on brands and products that display individuality and authenticity, that have a history while at the same time are looking to the fu- ture. The exhibitors will be firms that attach importance to original design and quality craftsmanship, firms that are leading and inspiring the market. “We do not aim to reflect the entire furniture market,” says Ruben Hutschemaekers, Qubique’s sales director. “So we do not see ourselves as rivals to the ma- jor sales shows. However, we are not a pure working fair on the obligatory circuit either – we combine business and entertainment. Qubique is aimed at trade visitors and the wider audience to
an equal extent.”

The former Tempelhof airport is an architectural and historic landmark in Berlin and therefore much more than just a centrally located venue. The hangars and halls are an organisational part of Qubique. The canopied gate area is closed by a temporary wall made of air-filled components, thereby making the space usable as a 19,000 m2 exhibition space. “Here, exhibitors do not need to set themselves apart with huge stands but can use the impressive visual opportunities offered by the airport architec- ture to the full,” says Ulrich Weingärtner, managing architect, about the special presentation concept.
During the first event in October 2011, two to three further hangars and an overall area of around 35,000 m2 (gross) will be used in addition to the entrance concourses and the gate area. In the fol- lowing years, the area will be expanded continuously until finally the whole airport, with a maximum area of 60,000 m2 (gross), will be used. Qubique will take place every year in October from 2011 on.

www.qubique.com

offshow AG background information:
The company offshow AG, organiser of Qubique, was founded in 2010 by Matthias Schmid, Ulrich Weingärtner and Ruben Hutschemaekers, and currently employs 10 employees. The founders have long-term experience in the fields of individual, creative tradeshows and of furniture trade. Offshow means radical new thinking in terms of events, architecture, furniture and design.

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