Upcycling. Sustainability. Social. Fair. This is the philosophy of the four-member team of the upcycling fashion label aluc, founded in 2010. From industrial waste materials they produce fashion for men and women. In cooperation with Austrian and Swiss textie companies, German sheltered workshops and fair, European productions they create classic and modern shirts and blouses from industrial waste materials such as color patterns or roll ends. Special highlights of the products are the detachable shirt collars.