Marc O’Polo Store Concept

Innovation for a new generation: the new concept for the Marc O’Polo flagship store opens the doors to a new sense of retail well-being. After more than a decade, time had come for a completely new redesign. The result is now on view in the very heart of Munich—between Theatinerstraße and the Fünf Höfe. Inside the new world of Marc O’Polo, the layout of the rooms, the interior design and lighting are choreographed to communicate ‘Nordic lifestyle’ and highlight the philosophy of the company with Swedish roots: urban, modern, casual.

MTV Networks Headquarters

The interior design and materials relate to the identity of the MTV Networks (Germany) logo with its characteristic font and the colours dark brown, white, and yellow. They are referenced and translated creatively in the design of the reception area, the lobby, and the café as well as in the atrium and the kitchenettes.

In contrast, the design of the “living rooms” relates to the dynamic and creativity of the city of Berlin. The diversity of formats and stations is reflected in the target groups’ living environments and their translation into “living rooms”. The accentuated use of colours leads to the creation of very lively, themed meeting and recreational rooms in the periphery of the atrium as the corporate core, which have an inspirational and revitalizing effect on employees.

Hanover Zoo - Yukon Bay Immersive Environment

At Yukon Bay, the immersive environment dan pearlman designed and implemented for the Hanover Adventure Zoo, the visitor experiences a journey through the raw wilderness of Alaska, captivated by many adventures and the long-lost romanticism of the gold digger. Here dark wolves lie in wait along the river, caribous move across the landscape and prairie dogs follow the goings on around them with curiosity. Visitors amble through woods, rocky landscapes, gorges, and caves. Old mines crisscross the mountainsides and point the way toward the harbour town with its colourful Canadian wooden buildings and idyllically located market square right at the water’s edge.

Visitors come eye to eye with polar bears, seals and penguins living in a converted, accessible shipwreck and experience an authentic world: only a short distance away polar bears dive for fish and penguins show off their skills at darting around underwater.

Clienia Spatial and Communications Concept

Once upon a time there was a dragon named Lino who felt very much at home in his castle in Littenheid in the eastern part of Switzerland. More than anything he grew fond of the young patients and did everything in his powers to make sure they returned to health as quickly as possible.

The story behind the new concept for the private clinic for child and adolescent psychiatry in the small town of Littenheid was developed by dan pearlman in close collaboration with patients, therapists and care-providers. From the strategic planning of the child and adolescent clinic and its visual appearance, to the implementation of interior design and furnishings concepts, dan pearlman played the role of strategic partner for Clienia.

Campus by Marc O'Polo Store Concept

With a new shop design and their own stores, CAMPUS is set apart from the casual lifestyle brand Marc O’Polo. The CAMPUS colours of dark blue and gold dominate the appearance of the entire space. The dark colours create an intimate and discerning atmosphere. The authenticity of the brand, established in 1972, is reflected in the vintage surfaces made of acid-treated brass, irregular plaster structures and hand-laid wall panels. The natural stone floors and the quality furniture made of dark-stained marsh oak reflect the quality and value of the brand.

361° Store Concept

361° is the third-largest sporting goods manufacturer in China where it already has 6000 stores. The name expresses the brand’s claim: to always be 1° ahead of the competition. dan pearlman translated this claim into a pioneering store concept. Translating the brand values, one degree more means »more dynamics«, »more challenge«, »more excellence« and »more passion«. The key visual, a circle with an additional degree, is encountered again as a key element in the store. The brand colour yellow sets accents and creates dynamic movement.

ROCA Trade Fair Stand

Moving forward: As the leading global bathroom brand, industry front runner Roca proves once again how strong its brand and products are at this year’s preeminent trade fair, the ISH 2011 in Frankfurt. Designed by dan pearlman, the 895 square meter stand conveys a sense of dynamism and motion. Based on the theme Moving Forward, the design makes use of curving corridors and expressively highlighted slanting surfaces in getting its message across.

Mediacore – Heart of the Brand Presentation: In the middle of the stand a 360° media projection allows visitors to enter into the Roca world. Viewers are immersed in the everyday expression of the brand’s congenial messages and experience the “bathroom living space” in a highly realistic manner. The Roca world is just as multi-faceted as the range of Roca products. On twenty-six square meters the rectangular cube reflects all Roca themes and guides one through an extensive product presentation.

Museum for art and trade

For the first time, a design museum has dedicated a special space for children to explore things. The brief for dan pearlman was to design and apply an interactive experience area for children on the topic of design. The garden of things is an art playground and wonder-world in one. It is a place where many things can blossom and grow – especially the imagination. The adventure garden covers 250 sqm and enables children between the ages of 5 and 12 to try their hands at being a designer, architect or artist. They can mould, invent, photograph, film, draw, build, dress up, marvel, explore or simply sit back and relax listening or reading. It is split into various areas, including the »transforming forest« and »the neighbour’s ’s hedge«, and there are also things for adults interested in design to discover in the garden of things.

Bauscher Trade Fair Stand

Bauscher has been designing system porcelain for more than 100 years. By combining creative innovation and functionality, the company has become an internationally respected brand leader. In order to justify this claim to leadership, Bauscher has been through new direction programme, including a new corporate design. dan pearlman took inspiration from the brand claim for Bauscher for its show stand and created a setting which was somewhere between traditional and modern. The aim is to integrate the new corporate design into the show stand architecture and at the same time to provide visitors to the show with an attractive sensory showcase for the timeless Bauscher porcelain. The reduced design made of quality materials and the balanced black and white contracts bring the Bauscher products right into the spotlight. During the design process, dan pearlman focussed on the newly defined brand values, which were communicated through the architecture and design of the stand.

O2 Flagshipstore

The O2 flagship store on Munich’s Marienplatz arose from the needs of a mobile generation. Desires for self-determination and for a say in product development, for slowingdown the pace of everyday life, for personalised service and emotional experience are fulfilled in this concept. O2 creates a world with its own rules, as self-evident in communication as the air we breathe. O2 was not just about store design but about developing an intelligent world in which exhibits, media installations, and concepts of light, sound and scent were brougth into mutual harmony dan pearlman’s spectrum of services encompasses all stages from the birth and development of a concept through planning to the creative supervision of the actual construction.

Pimkie Store Concept

The store concept for the French fashion group focuses on the target group of women of between 15 and 25. It emotionally and functionally establishes the brand philosophy created by dan pearlman centred on the »Feel Pimkie« claim. The heart of the strategy tailored to young female customers is the metaphorical structure of »Backstage– Frontstage«. It combines the intimacy of best friends with the dream of public celebrity. »Backstage« is about trying things on together behind the scenes – with music, drinks, and cosy, stylish interiors. »Front stage« is the path along the glamorous catwalk onto the stage of life. And back again. And again. And all over again.

Lufthansa Brand Academy

The aviation industry faces huge challenges in the form of globalisation, liberalisation and climate change. Company mergers and new business models create an enormous market dynamics. In such and environment, the Lufthansa group established itself as one of the leading airlines through its use of a potent multi-brand strategy. Employees will be experiencing this strategy with full self-awareness in the Lufthansa brand academy developed by dan pearlman, where the Lufthansa group’s collective brand knowledge, concentrated on 900 sqm is on to the employees. Special learning levels were developed for the various target groups – management and employees in direct contact with customers. Employees are sensitised to the subject of »brand«, experience the group’s individual brands through all their senses and gain an understanding of their various and diverse roles within the overall strategy. They are then encouraged to apply their newly gained knowledge in practice.