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A New Kind of Blue is a Berlin based design studio looking for local solutions to global problems with the starting point in a circular economy. The founders Tim van der Loo and Sandra Nicoline Nielsen rethink the notion and aesthetics of recycled textiles to create circular garment life cycles.

New Blue is a new way of manufacturing jeans. With finding novel pathways in circular economy, aesthetics and production processes, New Blue explores this with the case of discarded jeans. The aim of this project is to demonstrate that worn-out jeans can become part of new and continuous material flows, re-transforming into jeans again with the technology of forming recycled textile fleeces and digitally aided industrial embroidery to create recycled fashion items in circular material cycles. 

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