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About us

easyOptimize is a start-up with a goal to create a new, locally connected energy world. We believe in a cleaner, more sustainable future where people power themselves and each other in regional, interconnected communities. In addition to enjoying greater satisfaction from self-produced electricity, we offer our customers increased control and independence from incumbent energy suppliers.

Under the brand name “shine”, easyOptimize improves and optimizes household energy production and consumption with our own developed software. Our vision is to enable future individual, local trading of self-produced power. We use our long industry expertise and agility to grow the business through rapid trialling of new business models and products based on consumer insights. easyOptimize is a quality-driven organization that concurrently responds to and embraces change while delivering quality products.

The international team consists of entrepreneurial-minded, highly-motivated and high-achieving people who are excited to change the energy world for the better. As a flexible organization, we embrace people who are eager to participate in our agile way of working.

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