IHK

Gross advertising revenues in radio increased by EUR 1.8 billion 

In the first eight months of 2018, gross advertising revenues in radio increased to EUR 1.18 billion compared to the previous year's level (EUR 1.15 billion). It should be noted, however, that the gross advertising revenues recorded are only an indicator of the gross advertising print, which also reflects various special effects and does not allow direct conclusions to be drawn about the development of real net advertising revenues for radio.

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Category: Industry news & Market trends

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