Berlin definitely stands for advertising and the communications industry. The city has developed into a relevant advertising location in Germany, in particular by assuming the function of capital city and by opening numerous internationally active advertising agencies (a total of approx. 1,500). Communication consultants for politics and business, such as A&B One, Media Consulta and Johannsen + Kretschmer, benefit from the proximity to government and associations. According to the Projekt Zukunft, Berlin's press market comprises over 2000 companies with around 12,700 employees and a turnover of over 2.3 billion euros (as of 2017). The Berlin advertising market recorded a turnover of 1.6 billion euros, generated by around 16,000 employees in over 1,400 companies (as of 2017).
The list of Berlin-based agencies includes Scholz & Friends, Media Consulta, GKM, Dorland as well as branches of BBDO, DDB and TBWA. Within the range of small and medium sized businesses, big names such as Heimat, Aimaq Rapp Stolle, Die Brandenburgs and Zum Hirschen also reside in Berlin. Furthermore, the most important platforms and organisations - the Art directors Club and the Central Association of German Advertising Industry (Zentralverband der Deutschen Werbewirtschaft) - are situated in Berlin. Despite difficult times in previous years, increasing profits are currently being generated, which has had an increasingly positive influence on the employment situation since 2006, giving due cause to be optimistic about the future.
'FACTS AND NUMBERS CREATIVE INDUSTRY REPORT' (2014)Publisher: Projekt Zukunft
INFORMATION AND COMMUNICATION IN THE BERLIN-BRANDENBURG CAPITAL REGION (2007)Publisher: Berlin Partner
General Facts & Figures on Berlin´s cultural industry can be found here .
There is no separate promotion or financing program for the field of advertising & PR. But the criteria of economic financing apply to advertisers as well.
For this purpose, we recommend our own advisory service from Kreativ Kultur Berlin - in the area of non-commercial artistic work, you may be interested in the Cultural Funding Consultation. In the area of commercial independent commissioned work, we recommend the Creative Industries Consultation.
An overview of all consulting services in the field of cultural and creative industries financing can be found on Creative City Berlin in the section Direct Consulting.
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Art Directors Club Deutschland e. V. | Network of creative art professionals in advertising, design, digital media, event and communiations as research and teaching
Berliner KommunikationsFORUM e.V. | Student association in support of creative student initiatives and projects
KommunikationsVerband Berlin-Brandenburg | Interest group and network for all communications professionals
Gesamtverband Kommunikationsagenturen GWA e. V. | Lobby addressing politics, the economy and the general public
Gesellschaft Public Relations Agenturen e. V. (GPRA) | Organisation board for leading public relations consultans
Marketing Club Berlin | Network of 400 marketing experts from Berlin
Zentralverband der deutschen Werbewirtschaft (ZAW) | Umbrella association fort he advertising sector
Werbekongress | Independent non-profit organization and platform for young advertising professionals
Deutsche Public Relations Gesellschaft e.V. (DPRG) | Assocation for PR professionals in Germany
Bundesverband deutscher Pressesprecher | Nation-wide network of press representives & communications agents
Institut für Medienpolitik (IfM) | Research in media & communications policy including a large data base of international media companies
Verband direkte Wirtschaftskommunikation (FAMAB) | Association for the events sector
Typo Berlin | International design conference
Werbemarkt Berlin Brandenburg | Business Location Center for advertising the capital
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