The Media Barometer, conducted by medianet berlinbrandenburg, has been published once a year since 2004. This year's result: the innovative power is high, the technologies are there, but economic confidence is waning. AI is becoming more and more commonplace: 56% of companies are already using AI. But for only 29 percent, the use is also economically viable. In addition, the legal framework is a particular cause for concern, with only 32% expecting increased sales. Sustainability is also taking a back seat, precisely because the economic situation remains tense.
A summary of the results can be found in the Tagesspiegel.
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