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Digitalisation & AI, Financing back

Study: TikTok drives music discovery and increases streaming figures

The new Music Impact Report 2024 from Luminate reveals that TikTok has a significant influence on how music is discovered and used online. For example, 84% of Billboard Global 200 hits first went viral on TikTok. Streaming figures are also on the rise: Music discovery is being pushed, revenues are rising. Super fans on TikTok in particular spend above-average amounts of money on music.

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Facilities

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Financing, New Work, Inclusion

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Digitalisation & AI

House of Games Berlin moves into historic Berlin property LUX

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