Description

SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services.

Search Engine Optimization (SEO) is the process of optimizing your website to rank higher in search engines like Google and Bing as relevant results when people search for products you sell. For example, if you sell shoes, you want your shoes to show up at the top of the list when people search “shoes” in Google. By including high-quality keyword targeting and analysis in your digital marketing strategy, you can target the right traffic and drive more qualified leads to your website.

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