Marc Smith

Marc Smith

Senior Art Director (who can write), Designer and Executive Creative Director

Contact Data

Description

Hello,
I have lived and worked in Tokyo, Sydney, New Zealand, Malaysia, Singapore, Thailand, Vietnam and Shanghai... in fact all over the Austal-asian region.

I also have a British / European passport

You can see some of my work at:

www.veryusefulcompany.com

Working history:

2007 – Present
Owner / Creative Director: Very Useful Company Limited - Bangkok, Thailand
Clients: HSBC, Siam Ocean World, Shanghai Ocean World, Allianz Ayudhya Insurance, Vinamilk (Vietnam), Per Aquum Resorts (Singapore), JWT (Thailand, Vietnam, Tokyo),
Lowe (Thailand), Unilever - Sunsilk and Lux (regional), Siam Cement (Thailand), Oceanis (Australia) Choice Foods (Thailand), Wunderman (Thailand)

2005 – 2007
Executive Creative Director: Lowe Worldwide, Vietnam
Played a major role in the agency becoming number 1 (billings) during this time and agency doubled in size. Received the highest agency/client rating from Unilever of all regional offices. Created campaigns that are still considered the best of all time in Vietnam.
Accounts: Daewoo, Coca Cola, OMO (highest market share ever), Johnson Baby, Intel, Clear, Knor, Sunlight, J&J, Rexona (doubled in market share), PS Toothpaste (Pepsident), Lifebuoy soap and shampoo, Vinamilk, Nescafe (won in pitch), ANZ Bank (won in pitch) and a few more. I also redesigned the entire new agency interior.
Awards: 2 x Gold @ Asia Effectiveness Awards for OMO and Rexona

2000 – 2005
Worldwide Head of Art / Creative Director - Sampoerna Account, Publicis Singapore
As well as working on the Sampoena account where I created the ST Dupont (cigarettes)
campaign for the world. I also created many designs and assisted on other Sampoena Brands as well around the world. I also did creative work on Renault (regional), L’Oreal and Durex.

1999 – 2000
Regional Senior Art Director: DY&R Singapore
Made campaigns and TVCs for Colgate Palmolive brands all over the Asian region. Also ran creative workshops around the region.

1992 – 1999
Owner / Creative Director: Hipgnosis Pty Limited - Sydney, Australia
Did all the creative for Ikea nationally, as well as many other brands. Assisting agencies and direct clients alike.
Clients: IKEA, Australian Dept of Health, Foster Nunn Lovelder, BWM, J&J, Lintas, Directors Net, TBWA/Fame, Cepacol, Absolut, P&G, also freelanced at Batey (Singapore).
Awards: 2 x AWARD finalist (Directors Net), 2 x AWARD Finalist (Australian Dept of Health),
Campaign of the Year and 2 x silvers at Australian Direct Marketing Awards (Digital Computers).

1989 – 1992
Creative Group Head: Grey Worldwide - Malaysia
Accounts: Procter & Gamble, HSBC, Mitsubishi (white goods) Lucky Strike and Kent
Awards: 4 x Kancil Awards (HSBC and Mitsubishi), One Show (Bufori); New York Festivals (Bufori)

1987 – 1989 Owner / creative: Step to the Left Pty Limited - Sydney Australia
Clients: Film Australia, Toohey’s Red (beer), Clemenger, Lintas

1983 – 1987
Designer / Art Director (freelance)
Jeff Rowe Advertising Sydney, Creative Ideas Advertising (Southern Illawara area south
of Sydney)
Awards: 4 x ATV Awards for TV for Illawara Classifieds

1981– 1983
Junior Art Director - McCann Erickson Sydney

1975– 1981
Music industry, as musician, studio hand, live front-of-house sound on Tour

Randwick College of Design

TALK:
“Nowadays, clients demand mature, media-neutral, creative thinking.There aren’t many in Asia who have that experience. Marc would be at the top of that short list.”
Addison James - CEO Asia Pacific - Holmes & Marchant Singapore

“A pleasure to work with. Clients love Marc because he makes their life so easy.”
Patsy Peacock - Founder FBI Recruitment, Australia

“Without a doubt, one of the most strategically-minded creatives I’ve ever worked with. The best way to describe Marc in one word is ‘Seasoned’. As a creative director, it’s hard to think of a situation that he hasn’t dealt-with, and his tons of experience is his greatest asset.
We worked together in Viet Nam where Marc was behind some of the most famous advertising campaigns in the country. He knows convention well enough to challenge conventional thinking and constantly pushes boundaries of excellence. A well-rounded professional and a great human being.”
Vikas Mehta - Regional Growth Officer at Lowe + Partners Worldwide

“While Marc is a likable, good-humoured personality. But he is most impressive, in my opinion, when he’s hard at work. Over 6 years, we worked intensively together on a lot of through-the-line marketing projects. No matter how tight the deadlines or the briefs, he always surprised me with his crafted, original and innovative ideas. No matter what the client requested, even difficult ones like me, Marc used his management skills and open-minded creative to raise the bar and move the work forward with style and effectiveness.”
Leslie Renton - Former Head of International Brand Portfolios at Sampoerna Worldwide

“Creatives are unlike normal people.They’re prepared to work 24 hours, even in the dark, to deliver the golden egg. In that, Marc is a classic - intuitive, inspirational and desperate to deliver. As his writer for 2 years, he proved to be my perfect muse. He raised me to new heights, although I still don’t know how. His mind went where I had never considered. His energy propelled me to seek something new. His visual talent made seemingly dumb ideas work. Gifted in every visual medium, smart, cool, sometimes glib, he regularly identified the essence of the solution and made me look good.”
Doug Watson - Former President of Chiat Day, New York

Details

Birthday
May 2, 1958
Nationality
English
Status
Employee
Preferred Language
English

Categories

Categories
Design
Music
Advertising & PR
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