FASTY Branding

FASTY is a web based (website and phone app) financial service tool that offers debit to debit cards.
THE CORE MESSAGE is: “Fasty offers an experience that will be easier and faster than anything else users know so far.”

THE ASSIGNMENT consisted of the development of a Visual Identity including Logo design for best presentation in the market, which consists of families, students and foreign workers as end users on one hand, as well as potential merchants of the product as B2B clients on the other hand.

THE PROCESS included the development of 3 different logo and design directions; each direction was based on a different conceptual approach.

THE FINAL PRODUCT is a complete new Visual Identity for FASTY.com, including Logo Design, App Icon and Graphic Language (Typography, Colour Palette, Graphic Elements, Image Style Application / Photographic Language).